They always had "great ideas" but nothing "viable until Guitar Hero" said Kotick. If they kept GH with them, it would have led to "more innovation".
"We had always known them as sort of somewhat a failed developer of music games. They always had really great ideas but nothing that was really commercially viable until Guitar Hero," said the Acti big boss, reports Eurogamer.
They firmly believed that handing Guitar Hero over to Neversoft, "they'd knock the ball out of the park with this", and so didn't explore options with Harmonix.
"And, of course, if we had gone up, I think the world of Guitar Hero would have been rewritten. It would be a lot different today. And it would probably be a profitable opportunity for both of us and an opportunity where you'd have even more innovation in the category," said Kotick. Still as boss he can enjoy all Acti's games for free, right?
Wrong, because he doesn't play videogames. "The nature of my personality is such that if I were to play Modern Warfare 2 I wouldn't be able to stop, and it would be at the expense of my regular responsibilities," said Kotick of the biggest games publisher.
He also clarified his infamous "take all the fun out of making videogames" comment, saying that "it was mainly because I wanted to come across in a humorous way that we were responsible... that it wasn't a Wild West." Harmonix went on to make Rock Band.