"I wouldn't say it's been hugely profitable, but it has been profitable," admitted Marc Duffy to .
"One of the reasons why we've done the reboot is to give ourselves a firm platform to take the game forward. MMOs are expensive; server costs, all of that, comes at a premium."
"The reboot aims to take the game to the next level... We're not looking at the World of Warcraft numbers by any stretch. They'd be nice, though."
Today's 'reboot' brings in a swath of changes, from a lowered subscription price, to more populated servers. The only catch is that all servers are to be reset.