However the two don't appeal to "casual customers" by default and so they'll attract a "new category" of consumer. It's more a short term boost.
"Yes, it's a good extension of the lifecycle for a certain length of time and it's also a good way to capture some consumers they didn't have on the casual side, because Microsoft's 360 and Sony's PlayStation 3 do not have the casual customers. So it will bring in a new category of customer for them," noted Ubisoft's EU managing director Alain Corre.
"Now, will it prevent them from releasing brand new technology in the next five years? I don't think so," he added, reckoning it will be a short term boost to the market. Microsoft's Chris Lewis says it'll with Xbox 360.