He's not sure that we're "angry" about it because we know "what's going on" in the marketplace. Part of his job is getting us to keep games.
The Online Pass system is an extension of EA's Project Ten Dollar which exists to encourage first-hand sales by offering bonus content for free while second-hand buyers will need to pay a few extra bucks to get access to it.
Now second-hand titles under this initiative will need to cough up $10 to get hold of a redeemable code that unlocks access to the game's multiplayer services. First-hand buyers will naturally get a code included with their purchase.
"They recognize the business model implications of new versus used. Whilst I'm not sure they're angry, they absolutely look at what's going on in the marketplace and understand totally what it is we're doing," Moore told .
"One thing I have to do, and it's my job, and my development team's job, and my marketing team's job, is make you not want to trade the game in," he added.
Do you buy second-hand games, videogamer? Are you understanding EA's need for this Online Pass system or does your consumer mind boil with rage at the injustice?