The studio boss believes there's "now room" for 3D to present "pretty classic gameplay" where 2D has been King for so long. They're not talking "big MMO stuff".
Exactly what are you talking American McGee? "...China's probably the biggest online gaming market in the world," he said. Spicy Horse is based in Shanghai to tap into the online gaming market. Alice: Madness Returns could be their last full retail title.
"I mean, you have 500, 600 million people subscribed to online games and games where you have 100 million people signed up to a single game, and tens of millions of simultaneous users," he continued. The studio wants to stand out from the crowd.
"So yeah, there are gaming companies in China making billions of dollars per quarter that most Western gamers have no clue about where they are, who they are or what they're about. So it's an incredible time to be out there."
"Well, everything we're going to do will be 3D –that's where we see our niche. There's already a lot of 2D online casual stuff, but we think there's now room for 3D presentation of some pretty classic gameplay mechanics," added McGee.
"Not big MMO stuff; tight experiences where there's session-based play and it might last 15 minutes and the initial release might only be after 6 months of development."
"So if you could imagine the iPhone/iPad model for app development, which is fairly rapid – but then adding to that constant development of new content and adding a microtransaction model to that—that's the space we want to be in."
Mighty empires are already forged. "There's a lot of 2D; obviously Zynga (Farmville) has built a whole empire around that. But if you were to ask Zynga today what's coming next, they actually know: 3D is the next step," said Spicy Horse man McGee.
Alice: Madness Returns releases on Xbox 360, PS3 and PC June 14th in the US, the 16th in Europe. Is 3D the next frontier for the ever growing online gaming space?