She mentions an all-powerful cloud around the world, granting us near-infinite computing power. Our industry no longer caters to ”just nerds in their basements.”
”We aren’t selling games to just nerds in their basements,” said Jade Raymond at DICE 2011. ”We are selling games to people who don’t really even consider themselves gamers.” We play videogames because of our instinctual natures to ‘progress’ she says.
”It’s the satisfaction of feeling progression, knowing that you’re doing well, and mastering something,” Raymond explained. Social mechanics are important for videogames these days as is multiplayer to keep people connected.
”We need games as an excuse to talk to each other,” she added. Raymond goes on to talk about new Ubisoft IP and how fans ultimately shape a franchise and its content if you can get people invested in the universe, like with Assassin’s Creed.
Check out GameSpot’s account of Jade Raymond’s DICE 2011 musings. Thinking of new IP is more a continued evolution, than revolution, she notes.
”If World of Warcraft is the new golf and Call of Duty is the new bowling, I’d like our next IP to be the new bar,” added the Ubisoft high flyer. Last November it was revealed Raymond was working on Splinter Cell 6 and an all-new IP.
