According to the official site, “(T)o celebrate this latest success, and the growth of the Barbarian army, everyone who logs in before Monday the 21st of November, will be once again able to claim The King’s Reward pack from the item store on one character on their account. The reward pack, which can be found in the ‘special offers’ tab in the store, contains a selection of potions and is yours absolutely free - a thank you from us for your loyalty to King Conan!”
Age of Conan: Hyborian Adventures launched in May 2008 to a healthy 400K subscribers, but subscribership quickly dwindled, forcing the MMO to merge servers, leaving the game on the brink of cancellation. FunCom made the decision to first make the first 20 levels free-to-play, then eventually made the decision to go free-to-play in July 2011. A month later, the MMO swelled to 300K players.
Age of Conan: Unchained is one of a string of MMOs that have found greater success in being free-to-play, such as Dungeons & Dragons Online, Lord of the Rings Online and City of Heroes.