While it's still in the "early adoption phase" it's important that consumers "experience good quality 3D" so uptake can soar. 3D is PS3's 3rd "most popular" feature.
"It’s important to remember that last year saw the start of 3D home entertainment and was the first year that 3D gaming was available on PS3. Consequently, we’re still in the early adoption phase of 3D home entertainment," said SCEE's Mick Hocking.
"In these early stages, it’s important that consumers experience good quality 3D in order to understand how it can truly enhance the gaming experience on PS3." All major PlayStation 3 titles since the 3D firmware upgrade have supported 3D gaming.
"When you have the opportunity to immerse yourself into a title that was built from the ground-up in 3D, like the shooter Resistance 3 for instance, you’ll really see the difference that 3D can make." Sony was keen to have past titles updated with 3D if possible.
"Our research shows that 3D gaming is the third most popular PlayStation feature that our consumers are interested in. Additionally, according to a recent Digital Entertainment Group survey, 28% of all 3D set owners polled own a PS3, with 76% of the group having upgraded the equipment to play their favorite games in 3D."
"It’s clear that gamers are very interested in 3D and I think the more than 50 million PS3 owners will lead the charge in growing this market," boasted the top executive.
It's no high tech gimmick in fashion: "No, I wouldn’t agree that 3D is a fad. If you compare adoption rates of technologies that have recently become de facto standards, HDTVs and Blu-ray for example, the adoption of 3D is actually ahead in its lifecycle."
"From a developer perspective, the overall cost to develop 3D content is quickly coming down and 3D is much more user-friendly for teams to implement than ever before. Over the last 12 months many games have added 3D for less than 0.5% of their development budgets."
"However, at the end of the day, the critical driver of 3D will be the availability of high quality 3D experiences through compelling content. A title like Uncharted 3, whose advancements in 3D gameplay has been compared to the ‘Avatar of gaming,’ will go a long way in demonstrating to consumers precisely how 3D is enhancing their gaming experiences."
Check out thebetween Mick Hocking and IndustryGamers.