It was the operating costs of $657 million that kept the quarter balance in the negative, with $222 million of that sum going to marketing departments.
The remaining $318 million covered development costs. Gross profit for the summer months hit $283 million. Total sales peaked at $1.03 billion but shares for EA tumbled 4 percent in after-hours trading.
Investors are said to be puzzled why EA hasn't raised their earnings outlook by more than they have, upgrading it only by 5 cents per share. Currently EA predict their full year outlook to be between 75 and 90 cents per share. Hopefully the launch of Battlefield 3 this week will really boost those spreadsheets as already they've shipped 10 million units.