"dethrone the established leaders" back when other FPS giants roamed our living rooms, and now his new Seattle studio U4iA will "repeat that".
Creating a browser-based 'AAA' first person shooter is their "end game", and it will be releasing next year. The founder is confident it will "match or exceed" 30 million users.
It shouldn't be too difficult to take on Riot Games' League Of Legends RPG and its user base of 30 million registered users, as FPS is a "much bigger genre" based on competitiveness.
"I created Call Of Duty to dethrone the established leaders back in the early 2000s, and you bet my goal at U4iA is to repeat that success again," boasted former Activision executive Dusty Welch, now founder of U4iA.
"Providing a AAA, first person shooter experience in a browser is really what the end game is for us. And I think that's going to help lead the new dynamic and a transition of gamers into the social." The browser-based title is not yet named.
"I think that yeah, U4iA can match or exceed the user base that Riot is experiencing today," continued Welch, referring to the following League of Legends has picked up. "Much bigger genre, sticky proposition, e-sport competitive first person shooters are the hallmark of why so many gamers are playing on Xboxes and PlayStation 3s today, and we're going to provide a whole unique way to experience that in a AAA free-to-play package."
Welch was a senior VP and head of publishing at Activision, overseeing the creation of Call of Duty and Guitar Hero's meteoric rise when it initially stormed the gamer masses.
"I think you look at my track record of knocking off the established players and you can imagine that my goal for U4iA is to once again dethrone the established players, across the spectrum, across the space and allow gamers to again unite and experience the best consumer proposition that's available, and usher in a new genre experience."
"That's what U4iA is going to provide," concluded U4iA's founder. Can a browser FPS topple Call of Duty?