GameStop selling digital code in-store for Deus Ex: HR

Videogame mega-retailer GameStop has started selling digital copies of Deus Ex: Human Revolution - in store. While GameStop has sold digitally distributed games from the store site for years, this is the first time a gamer could purchase (presumably) a code to download the game online.

Why would someone want to buy a game digitally from a store counter? First and foremost, a player could get the benefit of having a disc-less format while still paying cash for the game, without having to give any sort of credit card information at all.

Also, it’s a good way to get other bonuses from in-store as well. In Deus Ex: Human Revolution’s case, players will also get:

* A digital version of Deus Ex: Game of the Year Edition and Deus Ex: Invisible War(TM)

• The Explosive Mission DLC Pack for in-game use in Deus Ex: Human Revolution

• Double points for GameStop PowerUp Rewards members

GameStop has indicated this won’t be the last new release game it’ll be doing this for; however, older GameStop digital downloads will not be available in-store.

While it may seem strange, again, being able to purchase digital copies of a game only needing to use cash is very attractive to a large segment of the gaming population.