The backlash caused EA to promise "more equitable rules." Most of the complaints, however, came from the heavyhanded customer support, which EA also apologized for.
Electronic Arts has now announced that being banned for multiplayer violations will no longer lock the player out of their single-player games or the DLC. In addition, the Offline mode will no longer lock out DLC. However, it's still unknown whether forum bans will still affect game bans.
Stay tuned.