Star Wars: The Old Republic's game director James Ohlen spoke about free to play business models at last week's E3.
"I think it can work for different games. It really depends on how you go with your game. Games that have been built to be free-to-play from the start definitely work out. Now, there have been games that weren’t free to play from the start and transferred over to becoming free to play that have worked as well. But it’s definitely not something that's super easy to do."
Although it is far too early for SWTOR to become free to play, the future could be based on enticing consumers in without the need to spend.