Guild Wars 2 is a victim of its own success, as ArenaNet has been forced to temporarily suspend digital sales so that the developer can catch up with the incredible crush of players.
In a statement on the developer’s Facebook page, ”Ensuring the best possible play experience for our fans is our highest priority. We’ve said before that we would be willing to temporarily disable first-party digital sales if we felt our high player concurrency may compromise player experiences. We have now reached that point.”
“Effective immediately we have disabled sales via buy.guildwars2.com. To be clear, box and digital sales are still available via our retail partners. We are tracking our concurrency closely while expanding our infrastructure. We’ll re-enable first-party digital sales as soon as we feel that we can do so safely.”
Despite issues and exploits, the game enjoyed massive pre-sales.