Around 8.3 million today continue their subscriptions to Blizzard's MMO champion, which still holds the Guinness World Record for most popular MMO ever. Activision know it's all downhill.
The MMO community has peaked with World of Warcraft and it is steadily losing more and more subscribers each year, although Mists of Pandaria sold 2.7m launch week.
"While we do believe further declines are likely, and we expect to have fewer subscribers a year than we do today, World of Warcraft remains one of the most successful franchises in the history of entertainment,” Bobby Kotick said. Activision Blizzard saw stronger than expected revenue this quarter thanks to Diablo 3 and StarCraft 2: Heart of the Swarm.
"While we have had a solid start to the year, we now believe that the risks and uncertainties in the back half of 2013 are more challenging than our earlier view, especially in the holiday quarter,” he added, factoring in WoW's continue decline in popularity. Blizzard has given Activision a mega cash cow to milk for years, but times are slowly changing.
Check out Activision Blizzard's first quarter fiscal reportif your nosy enough.