According to marketing boss Peter Hines, "What's cool about having a subscription model for us, is that firstly we don't have any gates on the content - Elder Scrolls is very much a game about going wherever you want to, and if you're randomly running into artificial (obstacles) where you have to pay, it just doesn't feel right.
"The other thing is to do with maintaining a team, that can offer super service and put out content at a very high clip. If you want to do that, you really need to plan for it in advance and also maintain a really large team of people."
Hines went on to say "when we say content, we mean meaningful stuff, like new areas of the world, new factions, bigger meatier stuff. Not a couple of new weapons, or some new outfits, though we can do that too.
"We can do that stuff plus a lot more, stuff that's more 'Elder Scrollsy', not trivial. We could do it daily if we just wanted to throw a dagger out the door, we could just say 'here's today's update', but that's not what Elder Scrolls is about."
The Elder Scrolls Online is due to be released this Spring 2014 on PC, Xbox One and PlayStation 4.