In a growing market of esports competition, sponsorship, and publicity, EA has finally decided to open a new division specifically dedicated to their own competitive community markets. The company has just opened the Competitive Gaming Division with Chief Operating Officer Peter Moore being given the helm of the division.
Announced via EA's official website, the EA Competitive Gaming Division is being set up with the purpose of tapping into the growing esports markets and especially those markets within the company's own published games, such as Madden, Battlefield, and FIFA. The company has announced the core objective of the division are to directly support competitive events, grow the community, and develop live events and broadcasting opportunities worldwide.
Peter Moore is no stranger to these markets. Moore's career has seen him overseeing hefty responsibilities at Sega and Microsoft. In 2007, he came to Electronic Arts and took over as head of EA Sports. In a place where he has been able to oversee the development of some of the largest sporting franchises in gaming, Moore is perhaps the best executive to be at the helm of a division which seeks to be invested in esports markets.
EA isn't the only juggernaut to have set up an esports-centered division. Activision Blizzard announced a similar division at the end of October.