EA chose not to include a campaign mode in Star Wars Battlefront in order to save time and meet Force Awakens launch date.
Patrick Soderlund, EA Studios boss, explained at EA’s Investor Day event that Battlefront’s campaign needed to be cut in order to ship the game in time for Star Wars: The Force Awakens launch. This decision made sense sales-wise but critically it was not received very well, landing at 72 on Metacritic (the Xbox version landed at 75).
"The one thing that we got criticized for was the lack of a single-player campaign. It was conscious decision we made due to time and being able to launch the game side-by-side with the movie that came out to get the strongest possible impact," Soderlund explained. "I think the team created a really good game based on the premise that we had. I would say the game has done very well for us and reached a very different demographic than a traditional EA game. So from that perspective, it's a success. Are we happy with the 75 rating? No. Is that something we're going to cure going forward? Absolutely."
This is the first time EA have explained Battlefront’s lack of single-player content. Most players expect a single-player campaign in their games, even Star Wars lead John Boyega was surprised that it was not included over. EA are working towards building a new Battlefront game for 2017, most likely containing a single-player campaign this time around.
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