Epic Games has been paying good money for exclusive game releases for a while now, though it was never clear what sums, exactly, might we be talking about in this particular context. According to Rebellion, Epic isn't being cheap.
Rebellion founders Jason and Chris Kingsley have recently talked about their decision to accept Epic's offer to release Zombie Army 4 as an Epic exclusive, and they've even gone on record saying that the company is spending a whole lot of money on these deals.
As we said, the information that Epic is straight-up buying exclusivity deals is not new by any measure, though it does seem like we keep getting new information on these deals all the time nowadays, as more developer speak out for or against this sort of business.
Jason Kingsley had a very pragmatic take about Epic exclusivity deals. "Generally I think I would prefer not to do exclusives but I understand Epic's position with it," he said. "Quite frankly they are paying through the nose to build their store." In the end, Rebellion isn't going to say no to more money, and the decision to release Zombie Army 4 as a timed Epic exclusive was "pure business case."
While there will always be opinionated takes, it's hard to argue with the logic displayed here. "Obviously they count our new title Zombie Army 4 as a big title, which is great, it's a really nice bonus for us. I was quite impressed by the numbers they offered," he said.
All things considered, it was to be expected that, once more heated discussions die down, more practical takes would eke out, and Zombie Army 4 is doing the same thing as Sinking City did a few months back.