A local news network reported on the filming letting residents know Hollywood-types were invading the town and shutting down roads. No traffic in the way? Doesn't sound like Need for Speed.
Given the juicy Box Office receipts that Fast and Furious keeps pumping out, EA is trying to get Need for Speed out there among the Hollywood stars.
The latest Need for Speed instalments have come from Criterion who have essentially reignited interest in the franchise, which had been languishing in Meh-Ville for years. Criterion however is looking elsewhere genre-wise andin the series, at least not yet.