Bethesda announced a Season Pass for highly anticipated RPG Fallout 4 last week, simultaneously admitting that they didn't actually know what was going into it. This irritated some of the studio's fans, but the firm's marketing head Pete Hines has defended its actions.
"Yes, I think letting folks know our thoughts on it and how it fits into our post-launch plans is a good approach," he responded on Twitter, when asked whether the premature announcement was a responsible move.
To be fair to Bethesda, the Season Pass - which will apparently contain new content worth "at least $40" - isn't actually on sale yet, and we did all know it was coming. The team has also promised a raft of free updates, adding minor new mechanics and tweaks, so it's not like they're being entirely mercenary.
Still, given today's increasingly shameless pre-order culture, it might have been better to wait until they has something a bit more concrete before they brought the concept up. Fallout 4 is set for release this November 10.