House complained, "We know a marketing push is important around a launch window, but what will really drive adoption of new technology is going to be great content. We’ve got a whole range of experiences that serve the broadest audience and that is a far better long-term bet. You can only sustain a certain amount of momentum just based on trying to ram product at people based on a strong marketing push. It really will be content that defines it."
For one, the "It Only Does Everything" and Kevin Butler ads have been running non-stop as well, at least here in the United States. And who is Sony to tell Microsoft how many ad dollars they can spend?
House also remarked that digital distribution wasn't "ready" because of the failure of the PSP Go.
Perhaps Sony shouldn’t blame others for poor Move sales and examine the tortured path they took with rumble, SIXAXIS, back to rumble, the Eye and now Move. The same goes for the PSP Go. Valve and Apple have no problems whatsoever with digital marketing.