However thanks to "stronger than expected" consumer demand for other titles, like Skylanders and Modern Warfare 3, Activision are "raising our full-year financial outlook".
It's certainly no secret that World of Warcraft is a money making machine for Activision Blizzard, with only the Call of Duty franchise able to match its impressive levels of revenue.
Over the past three months World of Warcraft's subscriber numbers have dropped from 11.1 million to 10.3 million. Blizzard pointed to the Chinese market mostly for the big drop off. The new MMO expansion Mists of Pandaria are expected to boost user numbers again when it releases.
"Based on our third-quarter performance, stronger than expected consumer response to our new entertainment property, Skylanders: Spyro's Adventures, and Call of Duty: Modern Warfare 3, we are raising our full-year financial outlook and expect once again to deliver record operating margins and the highest earnings per share in our company's history," said CEO Bobby Kotick. Call of Duty: Modern Warfare 3 , setting a new record.
Are you stilling signed up for World of Warcraft, are you part of the subs dip?
Activision shares dip after news of lower World of Warcraft subscribers
11 November 2011 | By Simon Priest
- Related Games:
- World of Warcraft, World of Warcraft: the Burning Crusade, World of WarCraft: Wrath of the Lich King, World of WarCraft: Cataclysm, Call of Duty: Modern Warfare 3, Skylanders: Spyro's Adventure, World of Warcraft: Mists of Pandaria