He wants the "average 15-year-old girl" to be as excited about getting an Xbox 360 with Kinect as the boys. Kinect 'opens it up more' for entertainment.
"... You go to your average 15-year-old boy, and he will say 'I'll take an Xbox.' I want that average 15-year-old girl as excited about the Kinect, and we haven't done as good a job drawing in that broader set of demographics," said CEO Steve Ballmer.
"If you want to know where is the consumer heat, the things that people want to get their hands on, it's Xbox and Xbox Kinect. I think about my own family. My wife used to say, 'No, no, that's the machine the boys use,' and now she says, 'Yeah, I want to go watch movies. Let's go play the dance game.'" That would be Harmonix's Dance Central.
"It opens up accessibility to family entertainment because with the Kinect, you control these systems with your body, with your voice. We've opened up the world of content in TV, movies. You just sit there and say 'Xbox' or 'play movie.'"
"Xbox isn't a gaming console. Xbox is a family entertainment center. It's a place to socialize. It's a place to watch TV. We have Hulu coming. It's the only system where you are the controller. Your voice, your gestures, your body," he went on.
Are you starting to see the Xbox 360 as an entertainment center, and less of a videogames console? Microsoft sure hope you do.