Their 'aces in the hole' are Football Manager, Sonic and Total War with the first two seeing releases this year. It's about "sustaining" their position.
"Let me be clear again. In Europe, SEGA has three pillars in Sonic, Football Manager and Total War. We are going to be working very hard to make these franchises bigger," said SEGA's new European publishing boss Jurgen Post.
"We know we have Sonic and Football Manager this year, a new Total War next year, and a new Sonic and Virtua Tennis next year. These are the kind of titles that will allow us to focus on being healthy and profitable."
Sonic the Hedgehog 4: Episode 1 releases on Xbox 360 and PS3, Sonic Colours for Wii and DS and Sonic Free Riders for Microsoft's Kinect. Sports Interactive's Football Manager 2011 releases exclusively on PC November 5th.
Creative Assembly's Shogun 2: Total War is due in 2011. SEGA has seen growth ever since they ditched the console manufacturing business in 2001.
"The biggest change since I first started at SEGA is that it has gone from a very small publisher to a successful, medium-sized publisher. The challenge now is about sustaining our position and doing the right things going forward," added Post.
New recent IP from SEGA was Obsidian Entertainment's Alpha Protocol and PlatinumGames' upcoming shooter Vanquish for Xbox 360 and PS3.