World of Warcraft has changed massively across the last few years. Activision realises many users frequent the title less often and continue to roll out updates in order to keep things fresh.
"We have seen an evolution in player behaviour since the launch of Cataclysm. Players consume content quickly – they’re more apt to come and go from the community, which is why we are targeting more frequent updates."
"The development team continues to stick with the plan of more frequent content updates in the wake of the expansion launch, applying lessons that we have learned from past expansions."
He continued by confirming the new update will be out in the "coming weeks."
Do you still play WoW? Is the game dying a slow death? Let us know.